Fendahl: Full-service Marketing Support

Fendahl – Full-service Marketing Support Project Scope Account Lead: Kristen Palmer Creative Lead: Morgen Wright Content Strategist: Kathy Mancini More Projects Project Scope Strategy, Content, UI/UX, Fractional Marketing Problem As a rapidly growing commodities trading software company, Fendahl needed a modernized digital presence that better reflected the strength and sophistication of their Fusion ETRM platform. Their website and core marketing collateral had not kept pace with the company’s expansion, and with only one internal marketing resource—who was also managing multiple responsibilities—they lacked the capacity to elevate their brand, support sales, or prepare for major industry events. They had clear marketing ambitions but not the bandwidth or support to execute them consistently. Solution Necteres first partnered with Fendahl to completely redesign their website, delivering a clearer, more credible digital presence that aligned with their product strength and growth trajectory. Through that process, it became clear that Fendahl needed broader marketing support—both strategically and in day-to-day execution. With only one internal marketing resource juggling multiple responsibilities, they engaged Necteres on an ongoing, as-needed basis to fill critical gaps. Since then, Necteres has supported Fendahl with updated sales and investor materials, strategic planning and execution for Energy Trading Week, and refreshed marketing collateral. By acting as an extension of their internal team, Necteres provides the structure, expertise, and capacity Fendahl needs to finally advance marketing initiatives they’ve long wanted to execute but never had the bandwidth to pursue. Outcomes With Necteres providing full-service marketing support, Fendahl has strengthened its brand presence across multiple touchpoints and accelerated initiatives that had previously stalled due to limited internal bandwidth. The redesigned website delivers a more modern, credible, and conversion-focused digital experience for prospects and investors. Updated sales and investor materials now communicate the value of the Fusion ETRM platform with greater clarity and impact. Their presence at Energy Trading Week was elevated with a more strategic booth and event plan, resulting in stronger engagement and a more cohesive brand impression. By having Necteres operate as an extension of their team, Fendahl is now better positioned to scale their marketing efforts, execute with consistency, and move closer to the broader brand and marketing goals they’ve long wanted to pursue. Since then, Necteres has supported Fendahl with updated sales and investor materials, strategic planning and execution for Energy Trading Week, and refreshed marketing collateral. By acting as an extension of their internal team, Necteres provides the structure, expertise, and capacity Fendahl needs to finally advance marketing initiatives they’ve long wanted to execute but never had the bandwidth to pursue. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Discover Fendahl: A Guided Tour of Their Redesigned Digital Experience Join us for a walkthrough of Fendahl’s redesigned website, the first milestone in their journey toward a refreshed, future-ready brand. This new digital experience sets the tone for what’s ahead as Fendahl elevates its presence across every touchpoint. Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

Entergy: Drive Quality Connections with Audience-Centric Strategy

Entergy: Drive Quality Connections with Audience-Centric Strategy Project Scope Project Lead: Kristen Palmer NOTE: This was designed under the employment of Accenture More Projects Project Scope Digital Solutions, Strategy Problem A utilities client needed to transition from a traditional marketing approach to a digital-first mindset to reduce costs, improve customer experience and drive growth and behavioral change. Solution Identifying highest-impact opportunities to resolve digital experience gaps, we developed a comprehensive digital marketing roadmap, including a cross-channel plan and foundational marketing automation to deliver a personalized, customer-first marketing experience, establishing a strong foundation for the future and an overall behavioral shift, too. Outcomes As a result of implementing the comprehensive digital marketing roadmap, the utilities client significantly reduced marketing costs while improving customer engagement and satisfaction. The personalized, cross-channel marketing strategy led to a measurable increase in digital adoption and customer self-service behaviors, reducing strain on call centers and operational resources. With foundational marketing automation in place, the client now delivers timely, relevant communications that have driven higher conversion rates and deepened customer trust. Most importantly, the organization successfully shifted to a digital-first mindset, setting the stage for sustained growth, greater agility, and continuous innovation in customer experience. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

Shell: Engage Customers Effectively with Marketing Automation

Shell: Engage Customers Effectively with Marketing Automation Project Scope Project Lead: Kristen Palmer NOTE: This was designed under the employment of Accenture More Projects Project Scope Digital Solutions, Strategy Problem An O&G super major client lacked an automated communications platform for engaging wholesalers, resulting in manual work and no visibility into program engagement and response. Solution Focusing on automation platforms where the client had existing licenses, we implemented a full-scale Salesforce Marketing Cloud initiative that provided training and onboarding, along with ongoing advisement and guidance that not only saved them money, but it gave them immediate marketing data analytics insights to drive enhanced efficiency and engagement. Outcomes By implementing Salesforce Marketing Cloud and leveraging existing platform licenses, the O&G super major achieved rapid improvements in efficiency and visibility. Manual processes were replaced with automated, scalable communications, drastically reducing time and effort for internal teams. With real-time marketing data and analytics now at their fingertips, the client gained valuable insights into wholesaler engagement and program performance. This empowered more informed decision-making, improved targeting, and enhanced the overall effectiveness of their outreach. The initiative not only delivered significant cost savings but also laid the groundwork for sustained marketing agility and stronger wholesaler relationships. and streamlined communications architecture in place, the insurance/brokerage client quickly saw improved lead generation and stronger customer retention. By optimizing their CRM and marketing automation platforms, the client achieved early wins through targeted, timely communications that resonated with both prospects and existing customers. The phased approach not only delivered immediate time and cost efficiencies but also established a scalable foundation for long-term growth. As a result, the client experienced increased upsell opportunities, higher customer engagement, and a measurable lift in overall marketing performance. Title – Hidden There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

Nolasko: Optimizing CRM & Automation for Scalable Growth and Retention

Nolasko: Optimizing CRM & Automation for Scalable Growth and Retention Project Scope Project Lead: Kristen Palmer Channel Strategist: Morgen Wright More Projects Project Scope Digital Solutions, Strategy Problem An insurance/brokerage client with a fragmented and ineffective customer communications program was challenged with bringing in new leads and keeping existing ones, as their CRM and marketing automation platforms were seriously impeding their upsell and retention efforts. Solution Understanding their customer journey, we built a crawl/walk/run comprehensive strategy and communications architecture to achieve immediate quick wins with a future roadmap using marketing automation and CRM platforms to continue moving the needle for prospects and customers. The result delivered both time and cost savings and increased lead generation. Outcomes With the new crawl/walk/run strategy and streamlined communications architecture in place, the insurance/brokerage client quickly saw improved lead generation and stronger customer retention. By optimizing their CRM and marketing automation platforms, the client achieved early wins through targeted, timely communications that resonated with both prospects and existing customers. The phased approach not only delivered immediate time and cost efficiencies but also established a scalable foundation for long-term growth. As a result, the client experienced increased upsell opportunities, higher customer engagement, and a measurable lift in overall marketing performance. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

Choice: Unlocking New Growth with a Brand Overhaul

Choice Engineering: Unlocking New Growth with a Brand Overhaul Project Scope Project Lead: Kristen Palmer Content Strategist: Morgen Wright Project Lead: Kristen Palmer More Projects Project Scope Content Strategy, Brand Strategy, Web Design, Social Strategy, Sales Collateral Problem A detailed assessment and competitive analysis uncovered critical gaps in the client’s go-to-market strategy, including inconsistent messaging and an underperforming brand presence. Solution To address these challenges, the client needed an integrated MarTech framework and a cohesive messaging strategy across their website, marketing materials, and digital channels. Without these improvements, they risked losing market relevance and missing opportunities for growth. Outcomes A refined content strategy enhanced their messaging and clarified their value proposition. To complete the transformation, we refreshed social media handles, email signatures, and business cards—creating a unified, professional look across every branded experience. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected https://youtu.be/S32yEL_QcJU Take a guided tour of their newly designed website—built to deliver a better user experience, clearer messaging, and a modern look that reflects who they are today. Explore updated features, streamlined navigation, and fresh visuals that make it easier than ever to connect with their brand. Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

UTSI:  Evolving with Impact

UTSI International – Evolving with Impact​ Project Scope Project Lead: Kristen Palmer Creative Lead: Morgen Wright Content Strategist: Kathy Mancini More Projects Project Scope Strategy, Content, UI/UX, Fractional CMO Problem A fast-growing engineering consulting firm recently acquired an established brand that expanded their product offering and they needed a messaging strategy and website that better presented the depth of their capabilities. Solution This client is truly an innovative company and we wanted their digital presence to represent that. We challenged the norms of a website structure and aimed to create a true digital experience, not just a series of web pages. We took bold steps with the messaging and brand elements while simplifying navigation to make it easier for users to absorb information. Outcomes As a result of the new messaging strategy and reimagined website, the client experienced increased engagement from both existing and prospective customers. Visitors spent more time exploring the site, with clearer navigation driving a deeper understanding of the firm’s expanded capabilities. The bold brand presentation positioned the company as a leader in innovation, leading to stronger client confidence, higher-quality leads, and new business opportunities. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected https://youtu.be/Z3ImP2QZeQs Discover UTSI: A Guided Tour of Their Redesigned Digital Experience Take a guided tour of the newly redesigned UTSI.com and experience how innovation meets functionality. From bold visuals to intuitive navigation, this updated website was built to showcase the full scope of our capabilities in a way that’s engaging, efficient, and user-friendly. Whether you’re exploring their expanded services or learning more about who they are, this digital experience was crafted with you in mind. Discover UTSI: A Guided Tour of Their Redesigned Digital Experience Take a guided tour of the newly redesigned UTSI.com and experience how innovation meets functionality. From bold visuals to intuitive navigation, this updated website was built to showcase the full scope of our capabilities in a way that’s engaging, efficient, and user-friendly. Whether you’re exploring their expanded services or learning more about who they are, this digital experience was crafted with you in mind. Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

Westbrook: Connect with Clients When and Where They Are

Westbrook Law – Connect with Clients When and Where They Are Project Scope Project Lead: Morgen Wright Content Strategist: Kathy Mancini Content Writer: Ryan Mancini More Projects Project Scope Brand, Strategy, Content, UI/UX Problem A small, fast-growing personal injury law firm faced significant challenges after relocating to a new city. Their inconsistent brand, outdated website, and low search visibility made it difficult to attract clients in a competitive market where other firms relied on aggressive marketing tactics. Without the benefit of word-of-mouth referrals, they needed to establish a distinctive brand and build a strong digital presence to stand out and drive growth in their new location. Solution We created a brand and redesigned the website to reflect his straightforward approach to legal assistance. Our goal was to attract clients while presenting information in a digestible format, avoiding the overwhelming clutter typical of many law office websites. We prioritized guiding visitors to assess their legal options easily while encouraging them to take the next step and reach out for help. Outcomes Increased Client Engagement: The simplified, approachable website design helps potential clients quickly understand their legal options, leading to higher engagement and more inquiries. Stronger Brand Recognition: The new brand identity reflects the attorney’s straightforward approach, building trust and distinguishing the practice from competitors cluttered by legal jargon and complexity. Improved Conversion Rates: Clear calls to action and an intuitive layout guide visitors naturally toward contacting the firm, resulting in more consultations and retained clients. Enhanced User Experience: By eliminating visual clutter and presenting information in a digestible format, users are more likely to stay on the site longer and return when legal needs arise. Greater Accessibility: The user-focused design ensures that individuals from various backgrounds can easily navigate the site and feel confident reaching out for legal help. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected https://youtube.com/shorts/oILKXbz57hs The newly designed website for Westbrook Law Firm offers a clean, client-focused digital experience that reflects the firm’s straightforward and compassionate approach to personal injury law. Built with clarity and usability in mind, the site avoids legal jargon and clutter, instead guiding visitors through a simple, step-by-step overview of what to expect when working with the firm. Key practice areas—such as vehicular accidents, pedestrian injuries, workplace incidents, and wrongful death cases—are clearly highlighted, making it easy for users to find relevant information. The homepage emphasizes accessibility, with a prominent call to action inviting visitors to schedule a free consultation, and support for Spanish-speaking clients (“Se Habla Español”). Client testimonials add authenticity and trust, while the “Westbrook Wisdom” blog provides helpful insights into personal injury law. Overall, the site is designed to make legal help feel approachable and transparent, encouraging potential clients to reach out with confidence. Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect

H2DZL:  Strategic Marketing for Game Changing Start-Ups

Novapont Technologies – Strategic Marketing for Game Changing Start-Ups Project Scope Project Lead: Morgen Wright Brand Strategist: Morgen Wright Web Designer: Trango Tech More Projects Project Scope Brand, Strategy, Content, UI/UX Problem The client faced multiple challenges that hindered their market success: no marketing budget to promote their product, a confusing and underperforming product name that failed to convey its value, no digital presence to engage potential customers, and minimal product descriptions that left buyers without the information needed to make informed decisions. These gaps limited the product’s visibility, clarity, and ability to convert interest into sales. Solution As a startup with limited funds, this client required a highly strategic approach to maximize impact. Our first priority was solving the product’s naming challenge. We developed a name that clearly conveyed the product’s purpose with minimal explanation. Next, we redesigned the logo to align with the new name and introduced a tagline to reinforce understanding. With the brand foundation set, we shifted focus to building a compelling digital storefront—one that would inform, engage, and ultimately drive potential customers to explore further. Outcomes With a clear, purpose-driven brand identity and a strategic digital presence, the startup gained immediate traction despite budget constraints. The new product name and tagline made it easier for customers to understand its value at a glance, while the digital storefront provided the clarity and engagement needed to convert interest into action. As a result, the client saw increased site traffic, improved customer trust, and a measurable lift in early-stage sales and inquiries—laying a strong foundation for future growth. Title There are many variations of passages of Lorem Ipsum  Problem There are many variations of passages of Lorem Ipsum available, but the majority. Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title The majority have suffered alteration in some form, by injected Problem The majority have suffered alteration in some form, by injected Solution Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Title There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Problem There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Solution There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Outcomes 4 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected Ready to Optimize your Digital Experience and Marketing Capabilities Let’s Connect